Tonga Post adopts new three word address system

Nuku’alofa, Tonga –February 1, 2017 – Tonga leads the way in the South Pacific, as the first nation in the region to adopt what3words as an addressing standard for their postal service.

The Kingdom of Tonga comprises 170 islands scattered over 700,000 square kilometres of ocean. 36 of the islands are inhabited with a population of approximately 103,000.

With homes and businesses separated by the South Pacific, getting anything to anyone can be a challenge. And with only a few streets named on a handful of islands, delivering mail is a constant struggle for Tonga Post, the nation’s postal operator.

Downwind.radioed.sodaUntil recently, home delivery was restricted to express mail in the city of Nuku’alofa. Any other mail would be sent to centralized PO Boxes, with the recipient responsible for collection. This resulted in high volumes of undelivered mail, which took up valuable space and incurred extra costs for Tonga Post.

The integration of what3words will improve efficiencies for Tonga Post service, and satisfaction for the nation’s residents, almost overnight.

what3words’ address system is based on a global grid of 57 trillion 3m x 3m squares. Each square has been pre-assigned a unique 3 word address. what3words is quicker to implement than street addresses, more accurate than postcodes and 3 word addresses are very easy to remember and share.

what3words is being used in more than 170 countries. It’s helping private and national postal services, logistics firms, travel guides, automotive manufacturers, drone delivery companies, NGOs and everyone who needs to find or share a precise location. The service is already available in 14 languages with more being developed.

By adopting 3 word addresses, Tonga Post will be able to update their postal delivery service to a modern system that is both practical and user friendly for residents, and time and cost efficient for the company.

Homes and businesses can now discover their 3 word address via the free what3words app or online map site. Customers can then use the 3 word address to send and receive mail, and during the checkout process on e-commerce websites.

This solution would also enable Tonga Post to generate revenue from the handling of more inbound international parcels and small packets, as well as from e-commerce currently generated from Hong Kong, China and Singapore.

Tonga Post and what3wordsTonga Post CEO Siosifa Pomana said, “With the amount of international mail and e-commerce rapidly rising, it is essential we have the delivery infrastructure in place to service our customers’ needs. Given that the whole of Tonga already has pre-assigned 3 word addresses it means we can roll out our service immediately. ”

Tonga Post is planning an expansive education campaign, including visiting customers’ homes, providing brochures, flyers and other informational material.

“Every postal service in the world struggles with addressing. Tonga Post have an ambitious mindset and by implementing 3 word addresses are immediately solving that problem. Adding a Pacific island nation to the other what3words postal service partners across Asia, Africa and the Caribbean demonstrates the truly global nature of our solution.” commented what3words CEO, Chris Sheldrick

The partnership was completed during the recent “Addressing the Future” forum, held in Nuku’alofa on 24-26 January 2017. The business forum looked at ways to further develop e-commerce across the South Pacific and was attended by postal services from The Cook Islands, Fiji, Solomon Islands, Tonga, Tuvalu and Vanuatu.

South Pacific Postal Business ForumAbout Tonga Post

Tonga Post Limited is the designated postal operator for the Kingdom of Tonga. Registered in 2006, the company has operated as a public enterprise since 2008. It serves the island group from its headquarters in Vaololoa and General Post Office in Nuku’alofa. The postal network comprises one post office in Neiafu, Vava’u and four postal agents in each of the outer island groups.

About what3words

what3words gives every place in the world an easy-to-share, easy-to-find address, thanks to an algorithm and a global grid of 3m x 3m squares. Each square is identified by a fixed and unique 3 word address, making it easy to remember and share with others. The what3words API is being integrated into businesses, apps & services across the world. It works across all platforms and devices, in 14 languages, offline and with voice recognition


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